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The shareability formula
Published 26 days ago • 2 min read
This is a modified version of an original post from February 22, 2024 The Dinner Table Test In my years of making videos and analyzing which were the most shared, I've found there's pretty much one major factor in determining the shareability of any post: the dinner table test. A cousin to the elevator pitch, it basically asks if a picture/video is simple enough to describe that you'd be inclined to bring it up in discussion at the dinner table. "Hey, did you see that video where the cat...
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