profile

Creative Output

✨ The power of specificity


I saw this interview clip with Phil Rosenthal (creator of Everybody Loves Raymond) and had to share it. Phil briefly touches on a brilliant idea: ✨ The more specific something is, the more relatable it becomes. He’s referring to how his sitcom leaned heavily on the exact details of Ray Romano’s real life while capturing the feeling of having a “crazy family.” That emotional truth is what gave it such broad appeal. It’s a perfect explanation of a term we hear constantly on social media:...
Share this page