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Make Scroll-Stopping Content

Teach people who don't want to learn


One of my most popular YouTube Shorts, at 117M views, is this quick tutorial breaking down how I magically (through editing) grab Thomas the Tank Engine from my TV and throw him into a picture book. Does that sound like a video that would go viral? Absolutely not. I think what's happening is that I'm tapping into a sweet spot of what I call teaching people who don't want to learn. It's the perfect blend of sharing expertise on a really niche topic in a way that's dumbed down just enough to...
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