This week, I'm sharing a video from a creator friend of mine Phil Cohen. It's a POV of him pressing a BMW logo that initiates a self-building car. On Instagram, it took off immediately - and now has 87M views. First, let's admire Phil's creativity and technical ability. He's wildly talented and has mastered integrating CG elements into real-world environments. But there's something simpler going on with this video that I think you can learn from and apply to your own: ANTICIPATION. Within the...